Isuzu Plaza

Purpose of Establishing Isuzu Plaza

Isuzu Plaza was opened next to the Fujisawa Plant in April 2017 as part of the Isuzu Motors 80th anniversary project. Isuzu Plaza consists of three zones: Supporting Transportation, Isuzu's Vehicle Manufacturing, and The History of Isuzu. The facility aims to help people learn about Isuzu and feel closer to the Company.
We will hold various events and manufacturing workshops to connect with the local community and foster relationships with people in the region.

Number of Visitors

Cooperation with the Community

Since fiscal 2022, Isuzu has been collaborating with Fujisawa City to promote activities that support the 'awareness of fire prevention and firefighting operations.' In fiscal 2023, we launched a permanent exhibition of Rescue Vehicle III (chassis made by Isuzu) donated by Fujisawa City. In this exhibition, we have set up two monitors to showcase the purpose of the Fujisawa City Fire Department, the thoughts of its members, and Isuzu's manufacturing process to reach a wider audience.
Furthermore, we held the Parent-Child Firefighting Event where firefighting personnel, who are regularly present at the scenes of disasters, provided explanations and practical demonstrations of their work. The event offered various activities, including lectures, virtual fire station tours, rides on a ladder truck, and rescue demonstrations by the high-angle rescue team. Attendees showed a high level of interest in and understanding of firefighting duties, and they also expressed their expectations regarding the activities. We will continue to hold these events regularly to contribute to the development of the local area.

Social Studies Field Trip Initiatives

Since the opening of Isuzu Plaza in April 2017, we have been offering an annual Social Studies Field Trip for fifth-grade students, combining visits to the Isuzu Fujisawa Plant and Isuzu Plaza.
The tour is designed to provide a deeper understanding of the role of commercial vehicles, the manufacturing process, environmental considerations, and safety. Students have the opportunity to see, touch, and think about these aspects to gain a comprehensive understanding.
In response to the COVID-19 pandemic, we introduced a web-based initiative, the Isuzu Virtual Social Studies Tour (IVSST), targeting schools that are unable to visit in person. In 2023, we primarily conducted these virtual tours for remote schools. The results for fiscal 2025 included 61 schools with 5,586 students participating in the physical tours, and 12 schools with 912 students participating in the virtual tours. This year, as a new initiative, we conducted a virtual social studies tour for 91 elementary school students from one Japanese school in Indonesia.

Social Studies Visit Data

Support Program for Auto Mechanics Vocational School

In November 2008, Isuzu launched a unique social contribution project to celebrate its 70th anniversary. As part of the project, Isuzu has been involved in a program run by the Technical Education and Skills Development Authority (TESDA) of Tacloban City on the island of Leyte in the Philippines. In the program, Isuzu supports an automobile mechanic vocational school in training economically disadvantaged young people.
This activity goes beyond mere financial assistance, as it also includes support based on our own expertise. Specifically, we dispatch instructors from Japan to the area to provide technical education support known as Isuzu Juku. Based on this effort, the vocational school provides students with advanced maintenance skills in areas such as electricity, transmission, engines, and braking, and also instills the mindset of 5S (seiri/sort, seiton/set in order, seiso/shine, seiketsu/standardize and shitsuke/sustain the discipline). Consequently, graduates from the vocational school are received favorably at their places of employment.
The automobile mechanic vocational school has produced 421 graduates (as of November 2024). Many of them work at dealerships in the Philippines and overseas. The number of graduates finding employment in Japan is increasing, with 22 graduates (31 in total) currently working at Isuzu and dealerships in Japan. These graduates have been commended for their advanced technical capabilities. In fact, the vocational school has produced two winners at the Isuzu World Service Technical Competition (I-1GP)^*. Graduates from the vocational school are equipped with advanced technical skills and professional mindsets and are highly regarded by their employers.

Employment of Graduates (as of April 2025)

Traffic Safety Awareness Activities

Isuzu is actively promoting traffic safety initiatives to fulfill its social responsibility as a manufacturer and seller of trucks. As traffic safety awareness activities in cooperation with the police departments with jurisdiction over each business site, Isuzu held events such as the Isuzu Traffic Safety Fest in collaboration with the Tobe Police Station in Yokohama City and the Fujisawa Kita Police Station in Fujisawa City, Kanagawa Prefecture. We also donated traffic safety awareness items such as LED traffic signals and pedestrian crossing mats for use in traffic safety classes conducted by the Tobe Police Station.

Holding Lectures on Antarctica for Children

For 69 years since the first Japanese Antarctic Research Expedition (JARE1) in 1956, Isuzu has been supporting Antarctic observation activities by dispatching its employees to the expedition. We hold lectures on Antarctica for children given by our employees who are former members of the Antarctic Research Expedition, in the hope that children will develop new interests and curiosities through our activities. In fiscal 2025, as a new initiative, we implemented a summer vacation program for school children's clubs in Yokohama City, holding on-site lectures at four schools in the city, with approximately 150 children participating. In addition to introducing the role played by Isuzu trucks, snowmobiles, and power generation engines in Antarctica's harsh environment and the technologies that support them, the program conveyed the current state of nature and animals in Antarctica and the importance of environmental conservation.

Holding Isuzu Monozukuri Workshops

Since fiscal 2015, Isuzu has been holding Isuzu Monozukuri Workshops, at Isuzu Plaza and other facilities in Fujisawa City, with programs designed by employees to let participants experience the fun and importance of manufacturing (monozukuri).

A total of eight classes were held—including a design workshop, a clay model workshop, a sheet metal workshop, and a casting workshop—in which 314 participants experienced various manufacturing roles and gained insight into their functions. We also held a Fujisawa Meister event in cooperation with Fujisawa City, where 10 groups of 20 people experienced the joy and excitement of manufacturing.

Additionally, 143 children participated in the FCV event and BEV class aimed at enhancing their environmental awareness, and 58 children participated in the environmental Christmas wreath workshop using natural materials collected from Isuzu's Fujisawa and Tochigi plants.

In the future, Isuzu will continue to hold workshops on both manufacturing (its speciality) and environmental initiatives.

Co-sponsoring the Kanagawa Philharmonic Orchestra Factory Event at Two Elementary Schools Near the Fujisawa Plant

Isuzu co-sponsored the Orchestra Factory^* by the Kanagawa Philharmonic Orchestra, which was held at Tenjin Elementary School and Kugenan Elementary School in Fujisawa City, Kanagawa Prefecture. This program, which is currently in its 11th year, aims to foster children’s creativity and enrich their artistic sensibility by providing them with an opportunity to experience live music. An orchestra is like a car; it cannot be completed (performed) if any part (instrument) is missing. Isuzu will convey this message to children and provide them with opportunities to experience a part of the manufacturing process.

Children attentively listen to the orchestra performance in the elementary school gymnasium

Donating Cakes to Local Institutions During the Christmas Season

Every year during the Christmas season, Isuzu donates Christmas cakes to kindergartens, preschools, and orphanages in the areas where it operates. In fiscal 2025, we donated cakes and other items to such local institutions in the Yokohama, Fujisawa, and Tochigi areas. This activity has been ongoing in the Fujisawa and Tochigi areas since 2007, and in the Yokohama area since 2022.

Isuzu's Wood Education Activities

Under the theme of "Transportation-Driven Forest Sustainability," Isuzu is advancing a range of initiatives to preserve rich forests for future generations. In 2024, Isuzu launched Moku Iku Isuzu, an educational program designed to help children connect with nature through hands-on experiences with wood. Using the Isuzu wooden toy series, the program teaches the value of forest conservation, the joy of craftsmanship, and the role of trucks in forestry operations. We also donate wooden toys to after-school kids' clubs and children's clubs in Yokohama City to create an environment where children can learn and experience the cycle of the forest.

Furthermore, in 2024, we sponsored manaviba, a wooden education truck planned by Ichiibamokko, as part of its wood education activities. We supported the project through soliciting donations, creating wrapping designs, and providing a venue for the unveiling ceremony. The truck, a wooden version of the cargo bed of Isuzu's light-duty truck (N-Series/ELF), is equipped with a nursing room, diaper changing bed, Wi-Fi system, water server, wooden toys, and more. This vehicle is expected to have a wide range of uses, including as a rest place for childcare, a mobile childcare space, a playground, and even as a support vehicle for disaster-stricken areas.

Isuzu will continue to be actively involved in forest resource conservation, next-generation education, and community support.

Support Project for Children's Forest Program: Making Use of Secondhand Books Activities

The Children's Forest Program, a project run by OISCA International, supports children's efforts to plant and grow trees at schools and in communities. The aim is for the children to develop a respect for greenery and a love of nature. Isuzu started supporting this project in 2015 and began its participation as the Isuzu Group from fiscal 2023. Specifically, Isuzu's employees donate secondhand books for sale, and the funds are then donated to the Children's Forest project.

TABLE FOR TWO (TFT) Program

Isuzu has introduced the Table For Two program (TFT) in its canteens and cafe areas to encourage employees to have healthy eating habits and also participate in social contribution activities. This allows an employee to donate ten yen automatically by buying a healthy menu item or healthy drink or using the charity box. The donation is then matched by Isuzu, making the total amount of donation 20 yen per purchase. Through an NPO named the Table For Two International, donations are appropriated for school meals for impoverished children in developing countries.

Food Drive

Isuzu carries out the Food Drive initiative to reduce food waste and contribute to the improvement of social welfare. Employees bring food items close to their best-by dates from home and donate them to the registered NPO Second Harvest Japan, which distributes the foodstuffs to local charity groups and institutions.

Initiatives at Isuzu Australia Ltd.

Isuzu Australia Limited (IAL) is engaged in activities to support areas affected by wildfires as part of its efforts to assist recovery from natural disasters. The company is providing support to BlazeAid (a volunteer activity center) for the reconstruction of affected areas by providing trucks and electricity. IAL is also committed to promoting volunteer activities by its employees, granting all employees one day of paid volunteer leave per year to actively participate in social contribution activities.

Vehicles donated by IAL