Isuzu Plaza

Purpose of Establishing Isuzu Plaza

The Isuzu Plaza was opened next to the Fujisawa Plant in April 2017 as part of the Isuzu Motors 80th anniversary project. Isuzu Plaza consists of three zones: Supporting Transportation, Isuzu's Vehicle Manufacturing, and The History of Isuzu. The facility aims to help people learn about Isuzu and feel closer to the Company.
We will hold various events and manufacturing workshops to connect with the local community and foster relationships with people in the region.

Number of Visitors

Cooperation with the Community

Since FY2022, Isuzu has been collaborating with Fujisawa City to promote activities that support the 'awareness of fire prevention and firefighting operations.' In FY2023, we launched a permanent exhibition of Rescue Vehicle III (chassis made by Isuzu) donated by Fujisawa City. In this exhibition, we have set up two monitors to showcase the purpose of the Fujisawa City Fire Department, the thoughts of its members, and Isuzu's manufacturing process to reach a wider audience.
Furthermore, we held the Parent-Child Firefighting Event where firefighting personnel, who are regularly present at the scenes of disasters, provided explanations and practical demonstrations of their work. The event offered various activities, including lectures, virtual fire station tours, rides on a ladder truck, and rescue demonstrations by the high-angle rescue team. Attendees showed a high level of interest in and understanding of firefighting duties, and they also expressed their expectations regarding the activities. We will continue to hold these events regularly to contribute to the development of the local area.

Social Studies Field Trip Initiatives

Since the opening of Isuzu Plaza in April 2017, we have been offering an annual Social Studies Field Trip for fifth-grade students, combining visits to the Isuzu Fujisawa Plant and Isuzu Plaza.
The tour is designed to provide a deeper understanding of the role of commercial vehicles, the manufacturing process, environmental considerations, and safety. Students have the opportunity to see, touch, and think about these aspects to gain a comprehensive understanding.

In response to the COVID-19 pandemic, we introduced a web-based initiative, the Isuzu Virtual Social Studies Tour (IVSST), targeting schools that are unable to visit in person. In 2023, we primarily conducted these virtual tours for remote schools. The results for FY2024 included 56 schools with 5,400 students participating in the physical tours, and 23 schools with 2,270 students participating in the virtual tours.

Social Studies Visit Data

Support Program for Auto Mechanics Vocational School

In November 2008, Isuzu launched its unique social contribution project to celebrate its 70th anniversary. As part of the project, Isuzu has been involved in a program run by the Technical Education and Skills Development Authority (TESDA) of Tacloban City on the island of Leyte in the Philippines. In the program, Isuzu supports an automobile mechanic vocational school in training economically disadvantaged young people.
This activity goes beyond mere financial assistance, as it also includes support based on our own expertise. Specifically, we dispatch instructors from Japan to the area to provide technical education support known as Isuzu Juku. Based on this effort, the vocational school provides students with advanced maintenance skills in areas such as electricity, transmission, engines and braking, and also instills the mindset of 5S (seiri/sort, seiton/set in order, seiso/shine, seiketsu/standardize and shitsuke/sustain the discipline). Consequently, graduates from the vocational school are received favorably at their places of employment.
In May 2023, the entrance ceremony for the 23rd cohort and in November, the entrance ceremony for the 24th cohort, along with the closing ceremony for current students, were held. The November ceremony also marked the 15th anniversary of the project, and the event was covered by local media. Additionally, updates and coverage of the event were shared on Isuzu's official YouTube channel and various social media platforms.
The automobile mechanic vocational school has produced 386 graduates (as of November 2023). Many of them work at dealerships in the Philippines and overseas. The number of graduates finding employment in Japan is increasing, and as of March 2023, a total of 20 graduates have been actively working at Isuzu and dealerships in Japan since 2019. These graduates have been commended for their advanced technical capabilities. In fact, the vocational school has produced two I-1 GP^* winners. Graduates from the vocational school are equipped with advanced technical skills and professional mindsets and are highly regarded by their employers.
The project celebrated its 15th anniversary in November of the previous year.

Achievements at Competitions Worldwide

• I-1GP top three awards (CV 1st place in FY2016, CV 3rd place and LCV 2nd place in FY2017, CV 1st place in FY2019, and e-competition 3rd place in FY2021)
• 1st place at TESDA's Philippine National Skills Competition in FY2018

Employment of Graduates (as of April 2024)

Traffic Safety Classes

As part of its responsibility as a manufacturer and seller of trucks, Isuzu has initiated traffic safety classes starting this fiscal year.
This initiative includes three sessions of the Isuzu Traffic Safety Fest, held in collaboration with the Tobe Police Station in Yokohama and the Fujisawa Kita Police Station in Fujisawa. The events took place at Mark Is Minatomirai and Isuzu Plaza. Additionally, we conducted outreach classes at Hiranuma Elementary School and Kid's Pocket Konoha Nursery School in Yokohama.

Children's Lecture about Antarctic Exploration Held

Isuzu has been dispatching employees to Antarctic exploration expeditions for 67 years, starting with the first expedition in 1956. Isuzu's trucks and engines have long supported Antarctic observation missions. An Antarctic Children's Lecture Meeting was led by a lecturer who is an alumnus of an Isuzu Antarctic research expedition in the hope that Isuzu's Antarctic activities, which contribute to society, will encourage children's curiosity and prompt them to reflect on their future careers. In FY2024, we held four events at the Tochigi Plant, Isuzu Plaza, Tsujido Civic Library, and Tsujido Seaside Park. Approximately 170 people attended. The presentation also introduced the importance of environmental conservation through an exploration of the current state of the environment and animal life in Antarctica and the work of Isuzu trucks, snowmobiles, and power generation engines in Antarctica's harsh environment, including the measures taken to keep them in operation and able to support scientific observation in the region.

The Isuzu Monozukuri Workshops Held

Since FY2015, Isuzu has been holding the Isuzu Monozukuri Workshop, which was devised to allow attendees to experience the fun and appreciate the importance of manufacturing (monozukuri) at the Tochigi Plant, Isuzu Plaza, Tsujido Seaside Park in Fujisawa City, and Shonandai Cultural Center.
In this fiscal year, we held 6 Design Classes where participants experienced design work and roles. A total of 248 people took part. Furthermore, the Manufacturing (monozukuri) Experience Casting Workshop, utilizing Isuzu's technology, was held once and boasted 32 participants. Additionally, the Fuel Cell Classroom, aimed at enhancing children's environmental awareness, had 20 participants. Also, 54 people participated in the Environmental Christmas Wreath Workshop, which used natural materials collected from Isuzu's Fujisawa and Tochigi plants to make wreaths. In the future, Isuzu will continue to hold workshops on its strengths in manufacturing (monozukuri) and efforts toward environmental protection.

Established Isuzu Town Featuring Informative Content for Children

Isuzu Town, featuring informative content for children, has been launched on the Isuzu website in 2021.
It was designed to resemble a town called Isuzu Town and highlights the various transportation that children encounter in their daily lives. The content is suitable for children and is designed to make learning about logistics, which is indispensable to our daily lives, and the manufacturing that supports it enjoyable by incorporating play, videos, and illustrations. We create content that carefully considers what Isuzu should convey to the children who are responsible for the future.

Co-sponsoring the Kanagawa Philharmonic Orchestra Factory Event at Two Elementary Schools Near the Fujisawa Plant

Isuzu co-sponsored the Orchestra Factory^* by the Kanagawa Philharmonic Orchestra, which was held at Ishikawa Elementary School in Fujisawa City on January 18, 2024, and at Nakazato Elementary School in Fujisawa City on January 19, 2024. This program, which is currently in its 10th year, aims to foster the pupils' creativity and enrich their artistic sensibility by providing them with an opportunity to experience live music.
Conductor Mr. Hori gave an easy-to-understand explanation of orchestras (and cars) to the lower-grade students, saying, 'An orchestra is like a car; it cannot be completed (performed) if any part (instrument) is missing.' Isuzu will continue to expose children to the world of monozukuri.

Children attentively listen to the live performance

Donating Cakes to Orphanages and Similar Institutions

Isuzu donates cakes to local orphanages and similar institutions during the Christmas season. In FY2024, we donated Christmas cakes and more to kindergartens, preschools, and orphanages in the Yokohama, Fujisawa, and Tochigi areas. This activity has been carried out in the Yokohama area since 2022, and in the Fujisawa and Tochigi areas since 2007.

Donation of Wooden Educational Toys

As part of its Mokuiku (Wood Education) activities aimed at promoting the SDGs, Isuzu donated wooden toys called Working Cars Balance Tower to the city of Yokohama.
The wooden toys will be distributed to after-school kids' clubs and after-school childcare clubs in Yokohama, helping to provide opportunities for children to learn about the forest cycle, from planting and growing to cutting and using.
This donation serves as an opportunity for Isuzu to further advance initiatives such as workshops for children that utilize its manufacturing (monozukuri) expertise.

Participation in the Forestation of Mt. Fuji

Isuzu participates part in the Mt. Fuji Forestation Project to restore the rich forests and ecosystems of the Hokuroku area near Mt. Fuji which was registered a UNESCO Cultural World Heritage Site in 2013. Since FY2009, we have participated in forestation activities and have collaborated with relevant organizations such as OISCA International and Yamanashi Prefecture Forestry Development and Production Cooperative.
In FY2024, in addition to planting saplings, we conducted monitoring surveys of the planted saplings and the surrounding environment, carried out activities such as placing protective nets over the saplings, repairing and maintaining the nets, as well as underbrush clearing and thinning.
These efforts are part of our employee-participatory biodiversity conservation activities, conducted within our environmental initiatives aimed at creating a sustainable society where automobiles can continue to operate.

'Children's Forest' Project Support Project: Making Use of Secondhand Books Activities

Children's Forest, a project run by OISCA International, supports children's efforts to plant and grow trees at schools and in communities. The aim is for the children to develop a respect for greenery and a love of nature. Isuzu started supporting this project in 2015 and started participating as the Isuzu Group from FY2023. Specifically, Isuzu's employees donate secondhand books for sale and the funds are then donated to the Children's Forest project.

TABLE FOR TWO (TFT) Program

At Isuzu, we introduce the Table For Two program (TFT) in the Company canteens and cafe areas to encourage employees to have healthy eating habits and also participate in social contribution activities. This allows an employee to donate ten yen automatically by buying a Healthy Menu item or healthy drink or using the charity box. Then, the same amount of donation is added by Isuzu, making the total amount of donation per person 20 yen per time. Through an NPO named the Table For Two International, donations are appropriated for school meals for impoverished children in developing countries.

Food Drive

Isuzu carries out the Food Drive initiative to reduce food waste and contribute to the improvement of social welfare. Employees bring food items close to their best-by dates from home and donate them to the registered NPO Second Harvest Japan, which distributes the foodstuffs to local charity groups and institutions.

Humanitarian Aid for the Noto Peninsula Earthquake

Following the severe damage caused by the Noto Peninsula earthquake on January 1, 2024, including fires, tsunamis, and building collapses, Isuzu Group donated relief funds through the Japanese Red Cross Society to support those affected from a humanitarian perspective.

Initiatives at Isuzu Motors Asia

Isuzu Motors Asia (IMA), which oversees business operations in the ASEAN region, conducts an annual event of CSR activities. In October 2023, the event included a staff trip combined with mangrove tree planting.
Twenty employees participated in the event, which enhanced their awareness of CSR and sustainable business practices through cultural exchange with the local community.
IMA plans to continue its CSR activities as a member of the local community and aims to further improve employees' awareness of social issues.