November, 2019

"Bus Day" Event Held at Isuzu Plaza

Contributions to Local Communities and Society

A special event to familiarize people with buses was held at Isuzu Plaza on Saturday, September 21 in honor of "Bus Day" (Sep. 20) *, which commemorates the first day of bus operation in Japan.

The main feature of the event was the exhibition of DeuSEL® buses, which run on environmentally-friendly fuel produced from euglena microorganisms to achieve a carbon cycle. In addition to holding an exhibition panel to explain how fuel is made from euglena, Isuzu employees involved in DeuSEL® work answered questions from visitors.

There was also a bus that visitors could freely explore, inside which they could wear a bus driver's cap and take commemorative photographs at the driver's seat. Many families participated, taking photos of their children smiling on the driver's seat.

A workshop was also held at the plaza's studio, where children could create original tin badges by painting a picture of Isuzu's Erga bus character, "Erga-chan." The Hakobuu mascot character also made an appearance. The event was enjoyable for children and adults alike, and it was a lively day for many visitors.

  • *"Bus Day": Designated to commemorate the day on which the first bus was put into operation in Japan, on September 20, 1903 in Kyoto city. Bus Day was enacted at the Nationwide Bus Operators' Conference in 1987.
Families waiting in line for photographs.
An employee explains how the DeuSEL® bus works.
Participants having fun painting and making tin badges in the studio.
A completed, one-of-a-kind Erga-chan badge.
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