ISUZU PLAZA

JAPANESE

ISUZU

Exhibition Vehicles

ISUZU PLAZA Golden Week Closed days (April 27th-May 7th)
ISUZU PLAZA will be closed between April 27th(Sun.),2025 - May 6th(Tue.),2025 due to the Golden Week, and May 7th(Wed.), 2025 due to maintenance inside the building.
We would appreciate your cooperation and understanding.

Requests when visiting the Isuzu Plaza due to the resumption of parking lot operation.
Thank you as always for visiting us.
We will reopen the parking lot next to Isuzu Plaza on May 8, 2025 which has been closed since January 2025.
Although we have secured a certain number of parking spaces but during peak season, we may not have enough parking spaces. In that case, please continue to use the free shuttle bus. (April 25, 2025)

1F Entrance

Wolseley CP Truck(1924)
The oldest domestically-built truck still existing in Japan, this vehicle is designated as a Heritage of Industrial Modernization by the Japanese Ministry of Economy, Trade and Industry for its contribution to the country's industrial modernization.
Unicab (1967)
At the time of its release, people were not satisfied with passenger cars for camping,sea bathing, fishing, hunting, etc. So there was a trend to seek something different slowly emerging in our country. "Riding a jeep and enjoy your leisure," the so-called "Jeeping" was becoming popular among the younger generation. This car was planned and developed to satisfy those people.

1F ISUZU for All Your Transportation Needs

SKW
A six-wheel-drive heavy-duty truck used by the Japan Ground Self-Defense Force, the SKW is indispensable in disaster relief operations, where the vehicles are sent to disaster-stricken areas to transport goods and people.
Large-Size Route Bus ERGA
The ERGA, a large-size route bus serving as an important part of public transportation, is a familiar vehicle of people's daily lives, based on universal design and complying with the Japanese Barrier-Free Transportation Law.
Heavy-Duty Truck GIGA Tractor
Excellent in environmental, safety and economic performances, the GIGA strongly supports the tractor transportation that is indispensable for mass transportation, through helping reduce driver fatigue and keep customers' trucks running with advanced telematics technology.
Medium-Duty Truck FORWARD
A versatile medium-duty truck used for various applications, such as trunk road transportation, urban delivery, and various construction and other works, the FORWARD has a wide range of models available, boasting its outstanding environmental, safety and economic performances.
Light-Duty Truck ELF
The ELF, first launched in 1959, is a leading, top-brand Japanese light-duty truck, which has been continuously renewed with the state-of-the-art technologies, gaining a high reputation for its economic and safety performances, as well as for its reliability and durability.
"Anyone can drive" ELF mio
ELF mio was launched with the keyword "Anyone can drive". It's a diesel truck that can be driven with a regular driver's license.
Highly maneuverable and can easily go even on narrow roads. Let's get "transportation" to become part of your daily life.

Exhibition vehicles outside the building

Heavy-Duty Truck GIGA Dumper
A working vehicle at various construction sites, the GIGA dumper truck transports gravel, sand, aggregates and other industrial raw materials.
D-MAX
A one-ton pickup truck used for various applications globally, the D-MAX is produced in and exported from ISUZU's Thai production and export sites to more than 100 countries worldwide.

2F History of ISUZU

Sumida Model M Bus(1932)
The first transit bus manufactured in Japan, this vehicle is designated as a Heritage of Industrial Modernization by the Japanese Ministry of Economy, Trade and Industry for its uniqueness as the oldest domestically-built bus still existing in Japan and in a drivable condition.
TX80(1948)
This truck with payload of five tons supported and contributed greatly to Japan's post-war reconstruction boom as a precursor of heavy-duty trucks for the long-haul transportation, serving also as the origin of ISUZU's heavy-duty trucks.
ELF TLD20(1963)
The first full cab-over-engine, light-duty truck with payload of two tons in Japan, the ELF was also the first light-duty truck manufactured by ISUZU, which had been known as a heavy-duty vehicle manufacturer, becoming the best-selling truck because it was capable of loading and carrying lots of goods.
Bellel(1964)
The first passenger car totally engineered and produced by ISUZU, the Bellel was also the first diesel-powered, mass-produced passenger car in Japan. Due to the economic efficiency of its diesel engine, it was widely used for commercial applications, such as taxis.
Chevrolet LUV(1972)
This pickup truck was the first ISUZU vehicle sold in America through General Motors' dealerships, based on an alliance GM and ISUZU formed; before that, ISUZU did not have any dealerships to sell its vehicles there. The Chevrolet LUV was based on the ISUZU Faster already sold in Japan.
Gemini(1974)
Developed jointly by General Motors and ISUZU, the Gemini was named after the namesake constellation, intended to symbolize the cooperation between the two companies.
ELF EV
It is ISUZU's first mass-produced BEV to join the lineup.
Sharing the same platform with the core line up of diesel vehicles, the ELF EV comes in a wide range of model variations and offers numerous configurations.

2F Special exhibition area

ELF MI-PACK(1972)
A ground-breaking model, ELF MI-PACK, is the first FF (Front-engine Front-drive) truck in Japan with an ultra-low loading floor, only 450 mm off the ground.
BELLETT 1600 GT-R(1970)
1970 BELLETT 1600 GT-R racing car. In 1969, the prototype BELLETT 1600 GT-X won the overall victory in Suzuka 12-hour car race.

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