Envisaged to serve as a global standard for the next generation compact pickup market, the Isuzu New Pickup Truck was developed as a GM Group vehicle for the 21st century that can satisfy the needs of diverse markets around the world.
With regard to styling, bearing in mind the sharing of basic component design while making use of the tastes of different markets by employing an innovative design that outshines its competitors in the next generation pickup market, we devoted our efforts to developing a styling that would allow customers to fully visualize the vehicle's exceptional ease of use.
The following is an introduction to some of the major features of the design and styling process.

"GOOD STANCE FOR TOUGHNESS" is the basic concept behind the New Pickup Truck. This concept underlines the paramount importance of design in further strengthening the reputation for excellence already established by Isuzu's conventional pickups in various markets. In this project, we have constructed both the exterior and interior designs based on this concept through cooperation with GM.