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October 19, 1999
Isuzu 160 Project
- Next-Generation Multi-Purpose Vehicle Isuzu Motors Ltd. is developing the next-generation Asian Utility Vehicle(AUV) under the code name 160 project. Isuzu is cooperating with General Motors on this new vehicle to seek new market opportunities beyond Asia.
Originally, the AUV was a multi-purpose, reasonably priced vehicle designed specifically for the Asian market to transport people and cargo. In 1991, Isuzu began manufacturing and selling the first AUV in Indonesia, and in 1997, the company started marketing the vehicle in the Philippines. They are among the best-selling AUVs in these countries The 160 project offers a wide range of opportunities for Isuzu and GM to manufacture the multi-purpose vehicles of low cost and high reliability. More specifically, the 160 project provides us a business opportunity to leverage:
The 160 project AUV equipped with Isuzu's advanced diesel, which is positioned as a strategic, entry level multi-purpose vehicle, is expected to improve air pollution and to facilitate motorization in developing markets. 160 Project Outline
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