II. New Mid-term Business Plan (MBP)(2)

5 -1. CV/LCV Product / Market Strategies - Product Strategies -

· Completed strategic, global product development by integrating MD and LD
· To introduce next-generation HD, Pick-up. Start development of lightweight LD, that has a significant demand globally.
CV/LCV Product / Market Strategies - Product Strategies -


5 -1. CV/LCV Product / Market Strategies - Market Strategies and Reinforcement of Functional Capabilities -

· Introduce full lineup of CV/LCV and reinforce sales/mfg. functions in "Large, Growth Market" and "Resource-rich countries".
CV/LCV Product / Market Strategies - Market Strategies and Reinforcement of Functional Capabilities -


5 -1. CV/LCV Product / Market Strategies - Reinforcement of International Operations -

· In large, growth markets, focus be given to self-contained, stand-alone volume mfg., satisfying given country's volume requirement. As to ASEAN, focus will be "intra-regional mfg", while all other countries' focus will be regional consolidation of mfg. volume.
CV/LCV Product / Market Strategies - Reinforcement of International Operations -


5 -2. Diesel Engine Strategy

· Expand product lineup in the volume-rich mass-production segment, i.e. small diesel engines, and increase small DE sales for industrial as well as passenger car application
Diesel Engine Strategy


5 -3. Alliance Strategy

· Drive alliance strategy to a new dimension by expanding the scope of collaboration and delving deeper into mfg. and engineering areas, in addition to maintaining Isuzu's conventional alliance model focused on "product complementation".
Alliance Strategy

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