The First Car Builders of Japan

The Establishment of Isuzu Motors
On April 9, 1937, Automobile Industries merged with Tokyo Gas & Electric Co. to establish Tokyo Automobile Industries Co., Ltd. Isuzu regards this date as the foundation day of the present Isuzu Motors Ltd. In 1941, Tokyo Automobile Industries obtained authorization as an exclusively approved company for diesel vehicle production and changed its name to Diesel Automobile Industry Co., Ltd. The company then played the core role in the development of diesel engines in Japan. After the end of the World War II, the water-cooled DA engine series developed during the war years were equipped in TX80 and other trucks for civil use in the postwar reconstruction effort. As a result of the widespread use of these vehicles, Isuzu became solidified in the public mind as a top diesel engine manufacturer in Japan.

BX91 Diesel-powered Bus
BX91 Diesel-powered Bus

TX80 Truck
TX80 Truck

The Isuzu ELF-A Best Selling Light-Duty Truck
In 1949, Diesel Automobile Industry underwent a final name change to become Isuzu Motors Ltd., the company's present name. Soon afterwards, the domestic demand for commercial vehicles expanded rapidly due to a rush of emergency orders prompted by the Korean War. Isuzu was in an ideal position to take advantage of this special demand and develop improved products, on account of which the company's sales of diesel-powered vehicles shot up.
Then, in 1959, Isuzu launched the ELF, which holds the number-one share in the domestic light duty truck market today. Employing an original, easy-to-use cab-over style, the ELF immediately became the country's best-selling light-duty truck, a position it has continued to command ever since.

The ELF First Generation Model
The ELF First Generation Model

Isuzu Trucks Around The World
Now Isuzu aims to be the global leader in commercial vehicles and diesel engines. Isuzu trucks are sold and trusted around the world for their reliability and durability, even under the most testing conditions. Isuzu is the world's leading manufacturer of light-duty trucks with sales of our N series reaching 200,000 units annually, placing them at the top of their class - and one of the top manufactures of medium and heavy-duty trucks. Isuzu trucks surpass today's strict emissions standards, as well as offering advanced safety features, easy handling and excellent fuel economy.


The All New ELF Lineup