Today, responses to environmental issues such as reducing CO
emissions and preventing global warming are pressing tasks in the global political and economic field. With such background, diesel engines are attracting worldwide praise and attention. The pursuit of further advances and the associated costs of diesel engine development have led to global technical cooperation and new partnerships among commercial vehicle manufacturer in an effort to lower the individual burden on manufacturers. In these circumstances, there are growing expectations for our company as it offers a full lineup of diesel engines that meet the strict environmental standards of Japan, the United States and Europe. The mission of Isuzu Motors is to provide the cleanest, most fuel-efficient diesels developed in the most cost-effective way and to ensure stable supplies.
The latest products to embody Isuzu's advanced diesel and commercial vehicle technologies come from the 700 Project (700P), which covers ELF light-duty and FORWARD medium-duty trucks. Eliminating the conventional framework of light-duty/medium-duty and domestic/overseas, 700P series vehicles are developed as global standards and represent our drive for global leadership.
The key to the commercial vehicle business in both domestic and overseas markets is to look at things from the standpoint of customers, providing optimal products and service which satisfies customers' needs so that their trucks are always up and running. Based on this idea, in addition to superb "hardware," we also support customers from the "soft" side in such areas as extensive after-sales service and advice on reducing vehicle lifecycle costs. Overseas, our local manufacturing is structured to guarantee supplies of consistent quality as we strengthen our sales system and after-sales service.
In our diesel engine operations, we have established the unique position of offering a full lineup of products to cover a broad spectrum of vehicles, from light-duty passenger vehicles to heavy-duty trucks. Moreover, we supply not only the engines for our own commercial vehicles but also the powerplants for other manufacturers' commercial and passenger models as well as industrial-use engines.
