Light-duty ELF has won popular acclaim since its launch in 1959. In particular, this truck maintained No. 1 share* for 30 consecutive years from 1970 through 1999. Today, it also has held top share for over 10 consecutive years, with cumulative production exceeding five million vehicles. In addition to superb fuel economy and low emissions, ELF supports people's daily lives as Japan's representative light-duty truck ,offering both advanced safety performance and convenience.
*Domestic 2-3 ton class cab-over truck market
Isuzu jumped ahead of other manufacturers when it opened a production base for light-duty trucks in Chongqing in 1985. Today, Isuzu manufactures and sells from light-duty to heavy-duty trucks locally. Furthermore, Isuzu also exports engine components to a number of construction equipment manufacturers, offering superior durability and reliability.
Isuzu's history of exports began with Hong Kong back in 1949. The distinctive "ELF(N series) Blue" color is omnipresent on the streets of Hong Kong, and the N series has enjoyed No.1 share for 31 years, the longest record of market leadership overseas.
Isuzu vehicles are very popular in ASEAN nations, such as the Philippines, Vietnam and Malaysia. In Vietnam, the market share of Isuzu N series light -duty trucks is 49%, demonstrating the vital role in the market.
Safety and environmentally-minded Europe is truly a world leader in moving forward with various regulations such as mandatory limits on CO2 emissions from diesel engines and mandatory fitting of safety management systems. Isuzu strives to respond to growing demands from customers who rely on its continuing innovation.
Thailand is a pure example of outstanding Isuzu brand strength. The Isuzu D-MAX 1-ton pickup truck, which was launched in 2002, is an icon for young people. In such a highly competitive market crowded with automobile manufacturers from all over the world, the D- MAX pushed its market share to 39% in 2009. Isuzu commercial vehicles have also enjoyed No.1 share in 2009 achieving a high share of 44%.
The Isuzu brand has historical strength in Australia, where its total lineup has an excellent reputation for durability, reliability and added-value. The other reason is that the local distributor has extensive dealer networks, guaranteeing superb service system across the country.
In the severe climate of the vast desert regions of the Middle East such as in Saudi Arabia and Kuwait, drivers have come to trust Isuzu pickups and light-duty trucks for their unrivalled reliability and long service life.
Light-duty N-Series sold in North America since 1984 has proven its popularity as a tight-turning urban delivery vehicle, making it a class leader with No. 1 share* for over 20 years. "N-Series GAS" added to the model lineup in 2011, the one and only gasoline-powered cab-over truck in North America, has been proudly holding a high market share. Now, Reach, a next-generation compact walk-in commercial van launched in North America is also being well-received.
*Class 3-5 ton imported cab-over truck
Isuzu commercial vehicles enjoy top popularity in El Salvador, Costa Rica and Panama. Panamanian customers in particular highly appreciate their durability and long service life.
Isuzu's vehicles are sold under the Chevrolet brand in South America. Users in rugged mountainous regions such as Chile, Colombia and Ecuador have learned to rely on tough and reliable Isuzu trucks.
In Egypt, Isuzu 1-ton pickups and light-duty trucks, which are sold under the GM brand, have enjoyed an overwhelming No.1 share for over 20 years.